Your wholesale is not performing as it should.
You need an experienced outside eye to understand what is blocking it.
WHOLESALE REVIEW
YAFE STUDIO
Product · Buyer · International Business Strategy
THE RIGHT PRODUCT.
THE RIGHT BUYER.
THE RIGHT MARKET.
Strong collections can still be difficult to buy.
YAFE helps fashion brands identify what is holding their wholesale growth back and turn it into a clearer commercial proposition.
Where are you today?
Your product is strong. But your collection is hard to read.
You need to become more buyer-ready.
MENTORINGYou have a trade show coming up.
You want meetings, contacts and follow-up to become real opportunities.
TRADE SHOW PREPARATIONYou want to grow internationally.
You need a clearer strategy for product, buyers and markets.
INTERNATIONAL MARKET READINESSTHE BUYER'S EYE®
Buyers don't see a collection the way you do.
A strong collection can still be difficult to buy.
The method stays behind the scenes. The clarity shows in the result.
- ProductWhat deserves to lead the collection?
- CollectionIs the offer clear and coherent?
- BuyerWhat does the buyer understand, and what remains unclear?
- MarketWhat needs to be clarified or translated for a different market?
- RetailHow does the proposition live in the retail environment?
International Market Reading
Different markets read product differently.
YAFE helps creative and premium brands prepare their product, collections and storytelling for international buyers, trade shows and new market opportunities.
Product → Collection → Buyer → Market → Retail
Work with YAFE
Five areas of expertise, one perspective.
Every engagement applies The Buyer's Eye® to your product, collection, buyers and markets.
- 01
WHOLESALE REVIEW
A focused review of your collection and wholesale offer through the buyer's perspective.
- 02
TRADE SHOW PREPARATION
ONE EVENT · Prepare for a specific trade show.
Prepare your brand for a specific trade show, from collection selection to buyer presentation.
Collection selection · Product priorities · Positioning · Storytelling · Sales tools · Buyer preparation
- 03
MENTORING
Tailored support around product, collection, buyers and market opportunities.
- 04
TRADE SHOW PARTNER
A deeper level of involvement before, during and after a trade show.
- 05
INTERNATIONAL MARKET READINESS
ONE MARKET · Prepare for a new market and its buyers.
Assess and adapt your product, collection and positioning for a new market and its buyers.
Market reading · Product relevance · Collection adaptation · Positioning · Storytelling · Buyer perspective
BUYER MARKET TEST
Test the market before entering it.
Where relevant, YAFE can gather structured feedback from selected professional buyers to help a brand understand how its product, collection and positioning are perceived before making a larger market investment.
For agents, trade show organisers, showrooms and other professional partners, YAFE can also develop tailored programmes for groups of brands or exhibitors.
Every project is tailored to the brand, market and level of involvement.
Selected work
SAKINA M'SA · THE PURE
FROM PRODUCT CATALOGUE
TO BUYER-FACING SALES TOOL.
Before
Dense wholesale product catalogue.
After
Structured collection presentation with clearer hierarchy, stronger product visibility and buyer-friendly commercial information.
Product architectureBuyer presentationWholesale tool
YAFE reworked the collection presentation to make the offer easier to understand, navigate and sell to buyers.
- SANS ARCIDETCo-founder / International distribution
- TRANOÏBrand & buyer development
- SAKINA M'SACollection & market advisory
- EXPO CONNEXIONPartnership with Indian brands
International experience
INDIA · JAPAN · EUROPE · INTERNATIONAL MARKETS
INDIA
International Trade Show Preparation
Working with an Indian agent to prepare brands for international trade shows across offer, collection selection, product, positioning, storytelling, catalogues and buyer readiness.
JAPAN
TRANOÏ Paris
Supporting a curated group of Japanese accessory brands with collection selection, positioning, storytelling and buyer preparation.
SANS ARCIDET / MADAGASCAR
Creative vision to market
30+ years alongside Sans Arcidet's creative direction, working across product, collections, international distribution, buyers and retail. Creative direction and design are led by Myriam's sister.
Field Notes
Observations from the buyer's side of the table.
FIELD NOTE #7
CAN A COLLECTION SPEAK BEFORE YOU DO?
When the invisible work is done well, the collection begins the conversation.
Read the noteFIELD NOTE #10
MAKE IT EASY TO BUY
The best prepared brands help buyers see what matters.
Read the noteFIELD NOTE #8
ONE BUYER. TEN YEARS. ONE LESSON.
There are as many ways to buy as there are buyers.
Read the note
About
MYRIAM SANS-ARCIDET
Co-founder, Sans Arcidet30+ years in fashion
Creative vision × Product × Buyer × Market
Myriam brings more than 30 years of experience at the intersection of product, collections, international distribution, buyers, retail and trade shows. Today, through YAFE Studio, she brings this perspective to creative and premium brands preparing for international markets.
She works alongside creative talent rather than replacing it, moving fluently between the language of the product and the language of the buyer.
“I know what it takes to help a creative vision become clear, relevant and compelling to an international buyer.”
International distribution
Trade shows & showrooms
Direct experience with buyers and retailers
International market development
Buyer perspective
Buyer-facing activity remains part of YAFE's field intelligence, not a separate service architecture.
Contact
DISCUSS YOUR MARKET CHALLENGE.
Preparing for a new market or international trade show? Let's look at the opportunity through the buyer's eyes.
Paris · YAFE Studio
Legal mentions
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Contact email: yafestudioconseil@gmail.com
Director of publication: Myriam Sans-Arcidet.
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