01
Collection Architecture
Build a collection buyers can read.
Clarify product hierarchy, assortment, icons, essentials, newness and commercial coherence.
THE BUYER'S EYE®
Buyers don't see a collection the way you do.
YAFE helps fashion and creative brands build collections that are clearer, stronger and easier to buy.
25+ years on the buyer's side of the table.
The insight
A strong collection can still be difficult to buy.
A collection can be creative, coherent and desirable, yet lose a buyer when its architecture, assortment or positioning is difficult to read.
YAFE helps brands see their collection through the buyer's eyes.
"A beautiful collection catches the eye. A legible collection makes the decision easy."
About
25+ years of seeing collections from the other side of the table.
- Co-founder of Sans Arcidet
- 25+ years in fashion
- International distribution
- Trade shows & showrooms
- Direct experience with buyers and retailers
- International market development
Myriam founded YAFE Studio to bring this experience directly to brands.
Expertise
Four ways to make a collection easier to buy.
02
Buyer Readiness
Prepare your collection before it meets the market.
Identify what is clear, what is confusing and what needs to be strengthened before presenting to buyers.
03
Trade Show Strategy
Make every buyer appointment count.
Sharpen your collection presentation, product selection, storytelling and commercial readiness before the show.
04
Strategic Advisory
Make sharper product and market decisions.
An experienced outside eye for collection, positioning, pricing, market and product decisions.
THE BUYER'S EYE®
The lens behind every YAFE mission.
Buyers read a collection in a specific order, under time pressure, next to twenty other brands. The Buyer's Eye® is the discipline of anticipating that reading.
- 01What gets noticed first?
- 02What makes the collection easy to understand?
- 03What makes a buyer want to continue?
- 04What creates confidence to place an order?
Selected experience
Built inside the industry, not around it.
- SANS ARCIDETCo-founder / International distribution
- TRANOÏBrand & buyer development
- SHOWROOMSCollection presentation & market development
- TZURI GUETACollection & market advisory
- SAKINA M SACollection & market advisory
- EXPO CONNEXIONPartnership
Field Notes
Observations taken where the decisions are made.
Showroom
The first seven seconds
A buyer forms an opinion before touching a single piece. What they see on entering decides the rest of the appointment.
Assortment
Too much choice kills the selection
A collection that is too wide does not reassure. It hands the buyer an editing job that should have been done upstream.
Pricing
Price is read before it is discussed
An inconsistent price structure creates a doubt that even the best product never fully recovers from.
Contact
Ready to look at your collection differently?
Bring your collection, your questions and your next market challenge. Let's look at it through the buyer's eyes.
Paris · YAFE Studio